Address:

Alder Recreation Centre, Room 4, 275 Alder St, Orangeville, ON L9W 5H6
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Event Details:

Tell your story. Build your brand. Reach your audience.

Your art has a story. Learn how to define your brand, communicate what makes your work unique, and develop practical marketing strategies to connect with the people most likely to engage with and support your work.

This free interactive 90-minute professional development workshop will explore how artists can build an authentic brand, identify their ideal audience, and promote their work more effectively.

WHO SHOULD ATTEND?

This workshop is for you if:

• You are a local artist or creative entrepreneur.
• You want to better understand and communicate your unique brand.
• You are looking for practical ways to promote your work and connect with the right audiences.
• You want to learn how to tell your story in a way that resonates.
• You are ready to explore new marketing approaches and put fresh ideas into action.
• You enjoy sharing ideas, learning from others, and connecting with fellow local creatives.
• You currently have or are developing an online presence (website or social media)

WHAT TO EXPECT

A creative host: Bringing storytelling and strategy together

Terrilyn Kunopaski is a storyteller, brand strategist, and creative consultant with a background in publishing, tourism, and marketing. In 2022, she launched tante consulting inc., a strategy and creative studio that helps communities, businesses, and tourism providers define their brands and connect with their audiences.

Her clients have included Frontenac County, Sauble Beach, Little Canada, and InsideOutJapan. Terrilyn holds a Bachelor of Journalism from Toronto Metropolitan University and is pursuing a Certificate in Creative Writing from the University of Toronto.

An opportunity to learn, ask questions and share with other artists
What we will cover:

1.       Define your brand and identify what makes your creative work unique.

2.       Tell your story in a clear and compelling way.

3.       Identify your audience and understand what resonates with them.

4.       Explore strategies for promoting your work effectively, and accessible ways to enhance basic marketing skills.

5.       Choose the right channels and how to use them effectively to share your work and connect with target audiences.

A meaningful outcome

Leave with a clearer understanding of your artist brand, a better sense of who you want to reach, and an actionable to-do list that you can put into practice right away.

Come ready to explore, share, and rethink how you tell your creative story.

LIGHT REFRESHMENTS sponsored by TD Bank Group

OPTIONAL NETWORKING 12 to 1 p.m.

Feature Event:

No